Wednesday 26 December 2012

Why IDW wants MLP:FiM to succeed

Probably by now most of you know that issue #1 of the MLP:FiM comic had an estimated sale of over 80,000 copies and that it was IDW's best-selling single issue in the company's history. But delve slightly deeper and its success becomes even more impressive. Below is a list of the top ten IDW comics for November 2012, as listed by Comic Book Resources. No prizes for guessing what's at the top, but that's not the point just now.

And just look at those numbers. My Little Pony first; the rest... in the dust. It sold almost two and a half times as many copies as the debut issue of Judge Dredd, itself a great success for IDW. Our colourful ponies actually accounted for more sales than the total of the next three titles combined! It'll be fascinating to see in February how sales of issues #2 and #3 have held up, but it could still be IDW's number one in the long term!

1. My Little Pony:FiM #1 .......... 80,128 ( 15)
2. Judge Dredd #1 ................. 32,269 ( 69)
3. ST:TNG/Dr Who Assimilation #7 .. 21,014 (110)
4. TNMT Ongoing #16 ............... 17,142 (132)
5. Locke & Key Omega #1 ........... 14,127 (153)
6. MTG: Spell Thief #4 ............ 12,330 (168)
7. Danger Girl/GI Joe #4 .......... 10,770 (176)
8. Rocketeer:Cargo of Doom #4...... 10,700 (178)
9. Frankenstein Alive Alive #2 .... 10,686 (179)
10.Transformers Regen One #85 ..... 10,569 (180)

1 comment:

  1. That really is *very* impressive. The real test as we know is going to be the next issue, or of course what happens after the first story arc has finished. But it's a very promising start, especially considering that it's raced so far ahead of everything else. Considering how very popular Judge Dredd is, and TMNT has done well for a long time, it's certainly looking good! :)

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